Meet Our Team
Guided by experience, driven by innovation — our executive team brings strategic clarity and operational excellence to everything we do.
A Message From Our Executives
Since our founding in 2011, United Woods Group has grown into a trusted manufacturing partner in the North American building materials market, with gradual expansion into select international markets.
[Read more]From the very beginning, we have been dedicated to delivering high-quality wood products that combine craftsmanship, reliability, and innovation to meet the evolving needs of professional builders and contractors.
Over the past decade, we have steadily expanded our operations by establishing self-owned factories and partner production lines across China and Southeast Asia. This has enabled us to maintain a stable and reliable supply chain while providing flexible, regionalized services to customers in North America and beyond.
Our product portfolio includes core categories such as doors, cabinetry, flooring, and mouldings, all customizable to suit project requirements. Whether for residential developments or large-scale commercial construction, we pride ourselves on offering practical, durable, and aesthetically designed products that empower our clients’ projects.
Guided by the principle of mutual benefit, we have built long-term, stable partnerships with numerous customers both domestically and internationally. Our professional service, consistent quality, and competitive pricing have earned us a strong reputation in global markets.
Looking ahead, we will continue to enhance our production capacity, drive product innovation, and continuously optimize the customer experience. We warmly welcome partners from around the world to explore cooperation opportunities and build a bright future together.
On behalf of the entire United Woods Group team, we thank you for your attention and trust. We look forward to working hand in hand with you!

Faces of UWG
Get to know the people behind your projects — a dedicated team of professionals committed to quality, service, and seamless execution.

Filip Xiao
Chief Executive Officer

Bright Chen
President of Manufacturing

Alex Zheng
Chief Operating Officer

Rock Chen
Chief Marketing Officer

X.M. Liu
Manufacturing Director, CN

W.X. Kwok
Manufacturing Director, VN

John Chen
Marketing Director, US

Z.S. Zhou
Manufacturing Manager, CN

Jack Zhang
Manufacturing Manager, VN

Noreen May
Business Manager

Chris You
Business Manager

Hotch Xu
Sourcing Manager
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